Levi's Water>Less Collection Spring 2011

Levi's are classic. Reinvention keeps them alive, and the Spring 2011 season proves no different.

The Levi's brand is launching a Water<Less Collection in January of next year. The new collection will feature styles made from finishing processes that significantly reduce the amount of water they used. Eco chic indeed!

(I die for the jean harem pant. They are flattering for all body types!)

The Press Preview event for the collection was held at the Levi's Photo Workshop and it was fantastic - from the photo booths to the metal straws in our cocktails. I half died and went to heaven with all of the vintage cameras at my disposal (if you have the chance to check out the Workshop, please do!).

They even had a rocking British band, The Duke Spirit, on hand to perform. Leading lady, Leila Moss, is a knockout and I full-on jammed to their music. Tineey got some footage of their first performance:

     

Good, right? Speaking of which - Levi.com is offering a free download of  The Duke Spirit's song
"Procession" here. Go ahead and check it out!

Look, I found a new mantra :)

(No event is complete without some fun photobooth action!)

Be sure to keep your eyes peeled for the Water>Less Collection. Judging from the preview and the success of Levi's Curve iD, this collection will be a spring staple.

*photo credit: Phillip Angert